A Dog is for Life, a Podcast is for your Business
How to work an easy marketing strategy into your sales
I lost a potential business partner last week, because he decided a video podcast would take too many hours out of his week.
It made me think of Melinda Wittstock, a prolific podcaster whose recorded more than a thousand episodes, walks her dog several times each day, and still runs a multi-million dollar business.
But “time” is a common concern with podcast launchers. So I thought I’d do a kind-of “time-management” schedule for potential video/audio podcasters. And, if you’re a reasonably organized person, it can come down to less than an hour a week. Here’s how:
First of all, let’s assume I’ve organized the launch process for you, and you’ve lined up 4 week’s worth of guests (people you know, or by signing up for Podcast Guest.) We’re talking here about weekly routine.
10 minutes research about the guest on Google (who - at your request - has sent you their bio and picture)
7 minutes to organize the Zoom link, check your look on screen, check the guest look and sound, and improve the background for you and your guest.
5 minutes - Meet and Greet, put the guest at ease
30 minutes - Interview the guest - the best podcasts are a natural conversation where the listener feels like they’re dropping in, invited
5 minutes - Thank the guest and get any additional info you might need
3 minutes - Send your editor (ie, me) the sound file for post production.
Video and Audio podcasting is cost-effective these days. It can showcase the kind of expertise your business has to offer, and it can give casual users invaluable tips and assistance with their day-to-day needs.
Reach out if you are thinking about launching a podcast for audio, video, or both.
